Evaluation

Evaluation for Unit 12: Working for an audience

For the unit 12 project I undertook 4 briefs which were; the Shawlands primary school, the Civic Knitwear day brief, the Cooper gallery app design day brief and also the summer school Barnsley College website design day brief. For each one of these brief I had to do some primary research, secondary research and also drawing from observation for the Shawlands brief. The research I did for the Shawlands brief were; look at the primary school, at display boards & at library walls. For the Civic, the primary research I did was going to the Knitwear exhibition. The Cooper gallery was hard to do primary research for as we got asked to see what are the most popular apps out there today and what makes them really popular with student’s, visitor and also artist around the local area. This was repeated when we was asked the similar question for the Barnsley College website; “what websites are popular and how do you keep connected whilst using these websites?” Now for all of the secondary research; again we had to do this for most of the briefs. For the Shawlands brief, I looked at illustrators and children’s books aimed at the age range of 5 to 11. Also I looked at what a children’s customer would like and how I could base my research around that customer I have created on my customer board. On behalf of the Civic Knitwear brief, I had to look at different materials I could use to make my 30cm by 30cm square like bin bags, fake leather, fabric and also cotton, all black so they fit the brief. For the Cooper gallery app we had to research into the layout of the apps we used the most to gain ideas of how to layout our own design for the app. For the Barnsley College website we again looked at the layout of other websites to help influence use how to layout a website. I only really had to use my drawing from observation skills during one of the briefs; the Shawlands primary school brief. I did this during the one and two point perspective drawing tutorial we had with Adam and Lewis. It helped drawing from observation during this task as you can see in real life perspective how it should look from your personal perspective. Also this makes it easier to get the correct measurements first time.

I was able to develop my research with all four briefs but in different ways. For the Shawlands brief, I was able to take the research I did and create ideas for my designs inspired by my primary, secondary research and observational drawings. For the Civic Knitwear brief, I was able to take my research forward by being able to go to the exhibition and know what kind of clothing items are in the exhibition currently. This abled me to make my 30cm by 30cm square for the brief. For the Cooper gallery app brief I developed my research from both my primary and secondary to designing a layout for the app for both a phone and a tablet. I was able to know what colours, links to other apps and fonts people what to make an app appealing to the target audience. For the Barnsley College website brief I was able to do a similar thing with this as I did for the Cooper gallery app; know what colours, links to other apps and fonts people what to make an app appealing to the target audience. The only difference is that the target audience for the Cooper app is artist and visitors to the gallery whereas the target audience for the Barnsley College website are visitors to the website, inspectors of the college, parents and people who are looking for employment at the college.

During the Shawlands project, the client influences did affect my design and gave me guidance for what they would like for each area. For example the client told us that we had to change the colour of the library wall from just plain blue, the display boards have to encourage reading just the same as the library wall has too, and the sensory room has to keep the lights and the items in the draws. Apart from that we has free reign of our designs. On the day of the Civic Knitwear day brief, the client told us that the only limitation we have was that it had to be black and measure 30cm by 30cm square. For both the Cooper gallery app and the Barnsley College website, we was told by the clients that they had to be interesting, relevant, linked to other website/apps and also very colourful but make sure it’s aimed at the correct audience.

The constraints that the client gave us for the Shawlands project were; a time limit, a £100 budget for each area, and also we had to consider children with autistic spectrum disorder. The budget was the most constraints that affected my designs, as I needed make accosting sheet. There is one for each design I created so this means there are 9 costing sheets for 9 designs. Some of the designs I created didn’t turn out like the client asked as they wasn’t clear on how they encouraged reading like the client asked for, but some of them did. I don’t think that any of my designs for the library wall encouraged reading but some if not most of the designs for Key Stage 1 and Key Stage 2 did encourage reading like the client asked for. The limits that the Civic Knitwear client gave me was; the measurements of the square, the time limit and the colour that the square had to be in. The client for the Cooper app and the Barnsley College website were again the same as each other really, as they were that they had to be colourful and aimed at their target audience using all the relevant information that is needed for either the app of the website.

The problems I encountered during all the briefs were very different but I believe I was able to manage them well and solve them quickly and efficiently. The problems I faced during the Shawlands brief were; the costing sheets and the maths behind the costing sheets. I was able to finally figure out the maths once I retried to figure out it over again and then I was able to work out the costing sheets with ease. So both of my problems were solved quickly and easily after I tried it again, I solved both problems together. The complications I faced in the Civic Knitwear brief were as follows; finding out how the square will all join together, what materials to use and also trying to put all of the information about the day onto blog. By the end of the day I was able to create my square using four types of materials, all of them being black so that they fit the brief. The last problem I faced for this brief was when I was trying to add all the photos of my work to the post on my blog from when I visited the exhibition at the Civic. When I came to do both of the day briefs for the Cooper app and the Barnsley College I found that I faced the same problems and was able to solve them in the same ways. For example I confronted the problem of both the app and the website not having a clear set age target audience or colour scheme to go with.

If for all the briefs, I didn’t have any client constrictions I think I might have done some things differently. For the Shawlands brief I wouldn’t have based the display boards on encouraging reading, but instead I would have made them more curriculum based so that the children had a knowledge about what kind of work they could be expecting to do in the academic year. As I didn’t attend the visit to the Shawlands primary school myself, I’m unsure about where in the school the display boards are located so this is why I would change the theme of them from the encoring reading theme I was given by the client. For the Civic Knitwear project I think that the only thing I would have done differently would have been making the square either 5cm bigger or smaller. I would have done this because I think that 30cm by 30cm was a bit overwhelming for myself as it was difficult to make my materials fit to that size and keep it in a square shape. For the Cooper app I would have made the app more about the artist rather than the gallery itself because without the artist’s work in the gallery there wouldn’t be any galleries out there for art. For the Barnsley College website I don’t think I would really change anything because I think that all the information that was requested is all relevant and needed for the website. I also thing that the colour scheme that is really asked for was red, so because read and black are really the only main colours in the College logo, I think this colour scheme works well for the website.

For the Shawlands project, from my research I was able to find plenty of illustrators to base my designs on. For example I chose these following illustrators; Tony Ross, Quentin Blake, Pauline Baynes, Charles Roger Hargreaves, Nick Sharratt, Michael Emberley & Lucy Cousins. I created 9 designs in total which consist of 3 for the library wall, 3 for the KS1 display board and 3 for the KS2 display board. I based my designs for the KS1 display boards on; Charles Roger Hargreaves, Michael Emberley & Lucy Cousins. Them I chose to focus my designs for the KS2 display board on the work from these artists; Pauline Baynes, Quentin Blake & Nick Sharratt. I have also use Charles Roger Hargreaves and Pauline Baynes as inspirational artist for my library wall designs as well as Tony Ross. I have chosen all of these artist as they are either have been a big part of my childhood or are currently a big part in other children’s childhood during their time a primary school.

For the Shawlands project I had an impact from my customer board that influenced my designs were that Leo likes Math’s. I tried to add a bit of Math’s and interaction on to my display board designs so that the teachers could change thing, may be have mini competition or awards for the children. I linked Math’s into my designs my trying different items around the display board that are relevant to the design and then adding numbers in them so that you can learn to count. For the Quentin Blake display board design I had Mrs. Twit’s balloon around the edge with numbers one to ten in them. To make this design more interactive I had Matilda with a speech bubble saying “Matilda’s Word of the Week”. I also has BFG with a thought bubble thinking, “BFG’s dream of the month”. I tried this idea on my Charles Roger Hargreaves display board too by having the Mr. Men and Little Miss’s with speech, thought bubbles or signs with sayings in them. For example; Mr. Loud is saying “Join in the fun by reading the Mr. Men and Little Miss collection”, Little Miss Neat holding a piece of paper reading “Little Miss Neat of the week ________”, & Mr. Messy with a sign saying “Mr. Messy of the Month _______”.

I think that I have done quite well in this project as I like children’s books, I have a younger brother who has only just moved up put out primary school and also I have had experience in making display boards from when I was in primary and secondary school. I think that the only thing that went wrong was really when it came to writing this evaluation. I tried to finish it before the dead line on Friday 5^th February at 9am, but unfortunately as I have a young son only aged 1, I couldn’t finish this evaluation the day before the deadline. So I think that if I was to change anything about this project it would be to start the evaluation at college and have an end of the day deadline not a 9am deadline.

I was able to manage my time well by using my blog, time management sheets and target setting to help me plan what I am doing each session, how long I have till it must be complete, what could stop me achieving the targets I set so I could have a backup plan till I’m able to continue with my original plan, reflection of session, how I can improve for the next session and also what do I need to do to prepare for the next session. I kept a detailed time management log on sheets and then once that week was over I would make sure it was completed and them type it up and print it off. By the end of the project I had 10 weeks of time management sheets which is the correct amount I should have had considering we had roughly 10 weeks on this project from start to presentation. I used my blog to annotate my work so that I didn’t have to write it all on the back of each sheets and then type it up again on to my blog, I just skipped a step but made sure it was up to date as often as possible.

I believe I did a really good job at preparing for my presentation as my tutor let us have practice presentations within a small group of my peers. This gave me the opportunity to have a trail run of how I could tell the audience about my work and get some feedback from them about what I did well and also areas for improvement. This is a really useful thing to do as it will give you other’s points of views and help you understand what it’s like presenting to a group of people talking about your own work. I also made myself a PowerPoint presentation to have on the board behind me so that the clients could see my annotation visually and not just hear it verbally. I consider myself to have done really well during the final presentation as I have a huge fear of public speaking, especially about my own work. So that fact I was able to get up, plow through it with the help of Kat (clicking the presentation behind me as I referenced to my sheets) and finish with including all the facts, costing and initial ideas about my designs makes me very proud of myself no matter what grade I get for the sheet work. The only thing I could have done better about my final presentation would have been to slow down, not to panic and maybe have practice a bit more about the content of each slide right before it was my opportunity to present my work.

I really liked the fact that all of the 4 project were real live projects and that they all went on to create something in the real world and not just for college that will sit in a classroom until we leave. I loved the Shawlands project due to the fact that it was aimed at children to encourage them to read more and that the library wall piece along with all the other area will really be in the school for hopefully a long time to come. For the Civic Knitwear project our work was all put together to create an amazing piece of clothing for the exhibition. I like this idea as it gave everyone something to say about them being in a live exhibition for a real company like the Civic gallery. For the Cooper app, I liked that they tried to ask us to help them design an app for the gallery as they thought that most young adults our age (17+) where all about apps on our phones, tables and other devices. For me I don’t think this was a type of art industry that I want to take forward into the world of work. I am more about 3D wood art rather than app designer. I enjoyed working outside of the college building it’s self as it gave me the sense of what it’ll be like to be in the big bad world of employment. For the Barnsley College website I didn’t really enjoy this day brief as it was not a very long brief and all they really did was ask us question about what we liked about the current website and how we would make it better. Again like for the Cooper app this is not a trade I’m interested in.

Overall I really enjoyed this unit as it gave me the opportunity to try new things, give me experience in other aspect of art and design in the employment domain and working to a specific audience.

One and Two point Perspective Drawing

One and Two point Perspective Drawing. 

Key Terms:

• Perspective; One & Two Point
• Observation 
• Horizon Line/ Eye Line
• Floor/ Ground Line
• Vanishing Point 

Equipment:

• T-Square
• Pencil 
• 45 Degree Set Square
• A2 Drawing Board
• Masking Tape
• Rubber & Ruler (30cm & 1m)

One Point Perspective Drawing

1) First you need to get your board set up ready to draw. To do this you get your board in a landscape format and use masking tape to keep it in place. The best places to place the masking tape are at the top, on the left, on the right and also at the bottom. This picture below illustrates where to put the making tape.  

2) The next step is to find your vanishing point. To do this you will need to get your meter ruler and put one end in the top left corner and the other end in the bottom right corner. You can either use your pencil to mark the line from corner to corner or just mark a line near the centre. Once you have done this; do the same with your ruler but put it from the top right corner to the bottom left corner.     

3) Now you need to find the horizon line. To do this you have to keep your vanishing point by using your rubber take away the diagonal lines but keep your vanishing point. Next take your T-square and but the top of the T to the left side of your board horizontally. Now you can use your pencil to draw the horizon line like this shown below.      

4) Now you can add in your back wall. This is done by you drawing a box using the T-Square to assist you in drawing the horizontal lines and the T-Square and the 45 degree set square for the vertical lines. You can make this wall as big as you need it but below is a quick example of a finished back wall.  

5) After step 4 you are ready to add in the ceiling lines and the ground lines. This is accomplished by using your 30 cm or your 1 meter ruler. You need to draw a line from a corner of the back wall you have already drawn, to the corner of your A2 paper. You will need to repeat this for each corner of the back wall. Once complete you should have something like this below.    

6) Finally you can add in extra sections of the room you are doing. For my example I am going to add another wall coming out from the back wall. To do this I used the T-Square for the horizontal lines and the vertical lines as well as the 45 degree set square. I first drew the square in the for ground and then joined the left corners to the ceiling line to make the impression of the second wall coming out.    

Two Point Perspective Drawing

1) To begin this two point perspective drawing you will need to follow step 1 to 3 from the one point perspective drawing guide. 

2) Next you have to plan where the corner of your wall is going to be. Once you have an idea you need to get your T-Square and your 45 degree set square to draw the line of your wall corner. Like the one below. 

3) Now from your horizon line you have to mark out your 2 vanishing points like the black dots on the image below. 

4) Now anything on the right of your wall corner from the wall corner will join up to the right vanishing point. Like is shown in the image below.

5) everything on the left of the wall corner from the wall corner will join up to the left vanishing point. Again as shown in the image below. 

6) now you can add other lines to your image to make it like the room you are drawing. All the horizontal lines are always horizontal, all the vertical lines are always vertical, all the diagonal lines pointing towards the right should always be in-line with the vanishing point on the right, all the diagonal lines pointing towards the left should always be in-line with the vanishing point on the left. All of this is displayed below. 

A2 Pages With Annotations

This is a moodboard for my research for books for children aged 5 to 11. All of these books are some of the top stories by the best children authors in 2015, also these books feature some of the best illustrators such as Quentin Blake, Tony Ross and many others who vary at age range for their work. I will be taking this forward by looking more in depth by selecting a few of the books and researching the illustrators of those books. The main influences are really just from either Amazon.com top children's books or on a Google search for again 'top children's books 2015'. 

Here is another of my moodboards. This board is more based on illustrators rather than authors too. this board features some of my all time favourite books such as; The Lion, The Witch & the Wardrobe, Tracy Beaker stories, Charlie and the Chocolate Factory, The witches and many other illustrations from more children's books. As Roald Dahl is one of my favourite authors, I will be moving on to look more in detail at the illustrator for most if not all of his book; Quentin Blake. I will try to re-create some of my favourite illustrations from a few of my favourite novels.    

This sheets is a critical study of some of Quentin Blake's work. The large square is based from the novel of Matilda, which he illustrated. The other square is of the chocolate factory from Roald Dahl's Charlie and the Chocolate Factory. I'm not 100% sure about which book the girls with the funny hair are from but I really like how they turned out. for all of these critical studies I used both ink and water colour paints to try to re-create Quentin Blake's work. I really like how I mixed things up a bit with the Matilda study as I added more images I designed of my own to create what she could be thinking about in her own little world.     

On this I looked at Tony Ross. I chosen him as when I was doing research at my dad's house I asked my brother what books he remembers reading when he was in primary school. he said that the David Walliams children's book collection were the ones he remembers the most. When I looked more in detail at this collection of books, I noticed that there were two illustrator; Quentin Blake and Tony Ross. So this is the reason why I chose to pick these two for my critical studies. The types of media I used for this study were also ink and water colours. I also used wax crayon for the 'Horrid Henry' doodles on the photographs. 
  

This is my customer board. For this I imaged a customer to base my research and have a good idea of the kind of customers I am aiming my work at. So for my customer I made up a young boy called Leo, who is aged 7 and also has a younger sister called Lexi who is aged 3. They both live with their mum and dad in Barnsley. Leo is in year 3 at Shawlands Primary School, which is where he met his 5 best friends called; Tina, Max, Thomas, Hope & Timmy. His very best friend is Timmy who shares the same birthday with Leo; 1/1/2009. Leo has many favourite things he like, for example; 

• Favourite letter: F
• Favourite Book: The cat in the hat
• Favourite number: 38
• Favourite food: ham sandwiches

Leo also has an imaginary friend, a parrot called Trixie. Within Leo's home, his family share a rabbit called Snowball & a lizard called Toby. The things Leo likes are; bike riding, playing on the Xbox, maths, art and his biggest dream is... To become Iron Man one day. 

I am going to take all this information I have create about my customer to help me to design a library wall and 2 display boards in the library suitable for my customer Leo.  

 

 

This is another artist research sheet. on this sheet I explored two artists; Charles Roger Hargreaves & Lucy Cousins.
Charles Roger Hargreaves:

Charles Roger Hargreaves was the original creator of the Mr Men book collection. His first book was Mr Tickle. Charles has named himself as Roger Hargreaves as his pen name as the author of his books. Roger is the world's 3rd best selling author and his books have sold over one hundred million books world wide.
Lucy Cousins:

Lucy has been sharing her work with the world form her home in Hampshire with her husband and their four children. All in all, her books in total have sold over 31 million copies world wide. One of her most famous book's; "Za-Za's Baby Brother", won the National Art Illustration Award in 1997. She has also illustrated; "Hooray for Fish", " Doctor Masiy" along side other Masiy books, and also "Jazzy in the Jungle".

This sheet is my first design sheet. I have brought forward the idea and developed it from the Tony Ross research I have done in my sketchbook. The idea is basically paint the wall a 'happy yellow' (683 from wilko's) then take eight sheets of A3 paper and make 40cmX40cm squares with them. Once this has been completed the can have a boarder painted on using acrylic paints. After they have dried, they can be laminated. Once laminated they can be put up on the wall. All that's left to do then is to some dry wipe pens in a rectangular pot and Velcro them to the wall next to the sheets.  

 

This sheets is my second design sheet for the library wall. I have taken this from my research about Charles Roger Hargreaves, the author and illustrator of the Mr Men & Little Miss book series from 1971 to 1988, when he died. My designs are just a white background and painted character and works that relate to the name of each character on the wall. The writing will be on black A2 paper and the letters will be printed off on to A4 with full colours and laminated to give it a professional finish.   

This is my third and final design for the library wall. I have based this design on my personal favourite book, The Lion, The Witch & The Wardrobe written by C.S. Lewis and illustrated by Pauline Baynes. As I have always loved this book since my nannan first read it to me when I was 3, I have kept the same copy of the book so I could always enjoy the story and now I can read it to my own child. This design will; just like the Mr Men design, be just paint on the wall.   

This is a design for the KS1 display board, inspired by the same author and illustrator as for one of my designs for the library wall; Charles Roger Hargreaves. The Mr Men books have been another personal favourite book of mine since I was little so this is why I chose to base it on both parts of my designs. The Mr Men, Little Miss & the words in the design will all be either printed off onto A3 and laminated or painted and laminated. The boarder will be just printed off by not laminated.     

This is just a simple design for the KS1 display board based on a book which can only been founded in my moodboard research. It about a book called "You Read To Me, I'll Read To You". These are a series of books which hold very short stories in them. They are written by Mary Ann Hoberman and illustrated by Michael Emberley. All the images on this design will be drawn on A2 and painted using water colour paints then laminated. The numbers and the title will be written on the black paper background with coloured pencils.   

 

This design is for the KS2 display board. As you can see but the illustrations, its based on the works from Quentin Blake. The Matilda, the BFG, the speech bubbles and the thought bubbles, and also the balloons will be painted onto A2 paper using water coloured paints, then laminated. Once this has been done the y will go onto a red tissue paper background.         

 This design is again based on the book from The Lion, The Witch and The Wardrobe. I have stuck with this design as I really love this book. The background are illustrations from the book itself, I will make them by printing them on A3 paper in section so the fit on the board. The world will be again printed on A3 paper or painted on A3 paper then laminated and stuck on the background with staples or blue-tack.

Lucy Cousins:
The KS1 design is based on my research I did about Lucy Cousins. She illustrated children’s book such as; Za-Za’s Baby Brother, Doctor Maisy and also Jazzy in the jungle. All of the images are from her books she has illustrated. The background is paper painted with water colours just like the images. This is how they will be painted but just drawn on A2 paper.  
Nick Sharratt:
This final design is about the work of Nick Sharratt, the illustrator of Jacqueline Wilson’s books. I have taken these illustrations from a leaflet I got when I visited an exhibition about his work at the Civic in Barnsley. I will draw them on to A2 sheets and then use water colour paints for the colour. I really like the Nick Sharratt design with the books with numbers in them. This will be made by drawing a book on A4 and photocopying it 9 more times to get the 10 books for around the edge. Then once the books have been printed they can be mounted on to coloured paper to make it seem like there are covers on the books not just white. After the numbers have been written on the books with coloured pens they can be laminated.
 



 

Customer Profile Board

Customer Profile Board

• Name: Leo
• Age:7
• How he lives with: Mum & Dad
• Any siblings: 1 younger sister called Lexi aged 3
• What school dose he go to: Shawlands Primary
• Dose he have an imaginary friend: Yes, a parrot called Trixie
• Dose he have any pets: 1 rabbit called Snowball & 1 lizard called Toby
• Favourite letter: F
• Favourite Book: The cat in the hat
• Favourite number: 38
• Favourite food: ham sandwiches
• Likes: bike riding, playing on the Xbox, maths, art
• Friends: Tina, Max, Thomas, Hope & Timmy
• Dream: To become Iron man

Illustrators Research

Book	Author	Illustrator
Macavity	T. S. Eliot	Arthur Robins
Tom’s Sunflower	Hilary Robinson	Mandy Stanley
Too Many Toys	Heidi Deedman	Unknown
Help a Hamster	Hilary Robinson	Mandy Stanley

 

Top Children Illustrators

·        Bill Greenhead

·        Corinna Ice

·        Shannon Toth

·        Sholto Walker

·        Anne Wilson

·        Jamel Akib

·        Gail Armstrong

·        Philip Bannister

·        Duncan Beedie

·        Tim Bradford

·        Character Mill

·        Hannah Davies

·        Katharina Drees

·        John Paul Early

·        Müller-Wegner

·        Mark Oliver

·        Pintachan

·        Kavel Rafferty

·        Kathryn Rathke

·        Andrew Selby

Unit 12 Shawlands Primary School Live Brief 02.12.15

This Unit is all about engaging with an audience in art & design. The learning outcomes we are hoping to achieve from this unit 12 are the following;

• Understanding the audience for a chosen art and design activity
• Be able to plan and implement art and design activity for an identified audience
• Be able to use evaluation in support of art and design activity for an identified audience.

To be able to pass this unit 12 we have been given a brief to help a local school to improve areas in their library, a room to help calm autistic spectrum disorder children and upgrade two of their display boards, one for Key State 1 (5-7 aged) & on for Key State 2 (7-11 aged). We have been given a chance to win a competition to design these area around Shawlands school. To win we have to choose two of the three areas from the list and come up with some designs to improve them.

I have chosen the library and the display boards. I chose the library as I have a lot of initial ideas as soon as I heard the brief for this room and also when I was in my primary and secondary school I had a lot of input with my schools display boards. These are why I have chosen these areas in particular.

The "need" for this product is help to redesign areas of the school.
The "constrictions" for this project are; the size of the room, display boards, the budget, the fact the school offers to provide care for children with autistic spectrum disorder, the fact the lights in the sensory room must stay and also things in the draws must stay in the room but can be placed somewhere else.

Our deadline date is Wednesday 3rd February 2016!!!!! This means only 9 weeks on this project.  

The skills we are developing are;

1.  Employability - working to meet deadlines, verbal communication, listening skills, negotiation
2. ICT - Photoshop, research skills, presentation skills, blog
3. English - spelling & grammar, vocabulary, writing skills, reading skills, speaking &listening skills 
4. Maths - costing, measuring, proportion, scale, age range

What we will be expected to complete for this project;

1. 2-3X A2 Moodboards (one for each room/dis play board)
2. Customer profile board/s - the children are the customers
3. No.X A2 artist sheets (one for each artist/designer)
4. 2X A2 design sheets (1 or 2 of these)
5. 2X A4 Costing sheet (one for each room/ display boards)
6. 2X A2 Design development sheets (one for each design sheet)
7. Blog
8. 2X A2 Final Design Sheets (one for each room/ display boards)
9. Presentation of work